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Salonmerchandising.com is a free resource for salons and spas to learn how they can increase their retail sales.  All merchandising tips and pictures of merchandising done in salons and spas on this site is by Cheryl Fernandes.

Cheryl Fernandes is a freelance merchandiser with 20+ years of merchandising experience.  Ten of those years were dedicated to merchandising salons and spas. She was a Visual Merchandiser with Victoria’s Secret for almost 10 years before she joined the beauty industry in 2005.  She was recruited by Beauty Alliance (now part of SalonCentric), to help develop a merchandising program for salon and spas and changed how the beauty industry looks at their retail space.

During the past 10 years, Cheryl has merchandised hundreds of salons, facilitated over 50 merchandising classes and seminars at both national and local beauty shows. She is known her for designing and making her own cost conscious props to support each promotional launch which creates a truly unique look in the salon every 2 months.

Cheryl can teach you how and why merchandising is important to retailers, how to brand your business and establish the right image, merchandising secrets, ways to maximize your profit per square foot and ideas for future promotions and events.

Reserve your appointment with Cheryl today to start learning how you can improve the appearance of your retail area and increase your retail sales through simple changes to your merchandising approach.

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