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You pay money for every square foot of your salon, right?  All areas of your salon can be used to showcase products and promotions – processing areas, bathrooms, shampoo areas, etc.  Instead of putting magazines on a table, put out a beautiful product display.  Anywhere a client is sitting for any length of time should have 1 (and only one) product or promotion they are looking at.

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Cheryl is a freelance merchandiser committed to helping salons learn how to increase their sales by creating beautiful, engaging product displays through using marketing elements and props.

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