Merchandising Tips

How does your salon or store look from the street? Can you see any products or model images that give clients an idea of what to expect from your services? Everything in your salon is making an impression … Everything in your salon is making an impression on how people perceive your salon and the […]

How to Choose the Right Shelving for your salon I am often asked what kind of shelving I recommend for a salon or spa.  The answer is it really depends on your budget and how much you want to invest in what could be the most profitable area of your salon.  The first step to

Color Banding – What is it? Color banding is the use of colors in bands of like colors to make a display attractive and easy on the eyes so to speak.  There are 2 ways to color band your products, either vertically or horizontally.  Most salons tend to merchandise horizontally, resulting in certain products getting

Do you have a shelving display that is not used for housing haircare or spa products and is just supposed to be pretty?  If you answered yes, then this post is for you.  These can be some of the most challenging places to display because we often times do not know what to put in

The giant paper flowers create visual interest and carry the summer theme throughout the salon.  Clients are drawn towards the color and beauty of displays, causing them to stop, pause and BUY!  If a client picks up a hair care product, they are 50% more likely to make a purchase.  Displays will also peak a

Next time you go to the mall, instead of shopping for new clothes or shoes, take a look at what the clothes and shoes are merchandised on.  Stores use tables and fixtures to lead you through a maze of “look at this” displays with the goal of getting you to the back of the store.

Imagine you are shopping at one of your favorite stores and you see something that catches your eye.  The first thing you do is look for a price on the item, right?  What do you do with the item if it does not have a price on it?  Do you look around for a sales

Window displays give clients an idea of what they can expect from your salon or spa as a business.  Beautiful window displays set with the latest promotions tell clients you take pride in your products, as well as your services.  It can also give your services a higher perceived value, making clients more willing to

You pay money for every square foot of your salon, right?  All areas of your salon can be used to showcase products and promotions – processing areas, bathrooms, shampoo areas, etc.  Instead of putting magazines on a table, put out a beautiful product display.  Anywhere a client is sitting for any length of time should